Half of US cable subscribers will have tru2way by 2013

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at 6:03am To create a more competitive market in the United States, the Telecommunications Act of 1996 required cable operators to open up their specifications. The result was OCAP, the Open Cable Applications Platform, recently rebranded tru2way. Any


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Tru2way Love
By Brian Santo, Michael Robuck and Traci Patterson
CedMagazine.com - July 01, 2008

Via demos, sessions and new product announcements,
The Cable Show showered affection on tru2way

Some critics consider television a vast wasteland, but with the advent of tru2way and the sophisticated interactive applications tru2way is making possible – finally becoming available and on display at the recent Cable Show – TV might yet become what it always had the potential to be: something to really love.

The NCTA Cable Show in New Orleans highlighted several trends and technologies, including interactive advertising, business services, and PacketCable Multimedia, but it was tru2way that set the theme for the show the way ’70s cover bands set the beat on Bourbon Street.

CableLabs, NCTA and Vidiom Systems sponsored a day-and-a-half tru2way conference before the show officially started, and there were at least 20 vendors with announcements related to tru2way, including some that drew a bead on lighter-weight applications based on ETV and EBIF that are precursors to tru2way deployments.


At the preceding conference, Panasonic Corporation of North America Vice President and Chief Technology Officer Paul Liao said of tru2way, “It is a great technology. It’s the simplest way for us to test, evolve and develop applications.”

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Tru2way Love