Time Warner Cable backed down mid-April on its plan to test usage-based pricing for its broadband subscribers, but it likely won’t be the last time the idea is discussed, analysts agree.

“We’re headed for a reckoning,” said Richard Doherty, research director for the Envisioneering Group, which studies the cable industry.

In October, Comcast, the nation’s largest cable operator, started capping monthly broadband data use at 250GB per subscriber, issuing warnings to those who went over, threatening to terminate their service. In March, Comcast began offering a selection of faster Internet broadband packages for residents in the San Francisco Bay Area.


Heavy Broadband Users in Cable?s Cross-Hairs | homemediamagazine.com