Hallmark, Insight Pen Hollywood Ending

[cablewithaview]

Screenwriter’s Mom Gets Wired For Cable To View ‘The Good Witch’

One television screenwriter got a little extra compensation for his family last week without going on strike.
If writer Rod Spence, who penned the Hallmark Channel's The Good Witch were to pitch a story about how the deal went down, it might go something like this:

Insight subscriber Mrs. Spence Guy does interview with local paper in Evansville, Ind. Guy says he's there for a viewing party with his mom, Katherine. Seems guy's mother hadn't seen the movie he wrote for Hallmark because Mom doesn't have cable.

Guy's employer thinks Mom should have cable, given that guy's movie earned the channel its second-highest rating in its history (3.8 household rating, seen in 3.2 million cable homes, according to the channel). Mom gets cable.

Yes, once Hallmark heard about the article, it contacted the local provider, Insight Communications, to work out a deal to get Spence's mother a year's worth of free cable service. She was installed last week.


Hallmark, Insight Pen Hollywood Ending - 2/18/2008 4:29:00 AM - Multichannel News