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IPTV (Internet Protocol TV) Regardless of what AT&T says, IPTV isn't different from cable TV; it's merely a transmission protocol to move 1s and 0s to the subscriber.

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Old May 28th, 2008, 03:06 PM
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New Service Assurance Architecture at TELUS

TELUS has selected ReachView Technologies, an Alcatel-Lucent company, to deploy IBM Tivoli Netcool software into its network to deliver superior service and value to its customers while positioning the company for long-term growth.

This Next Generation Service Management project enables TELUS to further consolidate its service assurance architecture to better manage the customer experience. The enhanced capabilities directed to customer service management across national service offerings including data, IP, and voice, ultimately contribute to more rapid deployment of product offerings with greater reliability.

With this deployment, TELUS becomes Alcatel-Lucent's 100th customer for the Netcool software.

"TELUS is constantly seeking advantage from advances in network technology, reliability and cost effectiveness. We selected ReachView/Alcatel-Lucent as system integrator because of their demonstrated track record of supporting transitions to Netcool and knowledge of service assurance processes," said Fraser Pajak, vice president National Network Assurance for TELUS. "We are leveraging the experience of their team to drive process improvements and expedite our implementation. The work performed by their engineers and consultants has been of consistently high quality."

Alcatel-Lucent's service assurance solution includes IBM Tivoli Netcool software, which monitors the reliability of service delivery to customers, tracking such key areas as network compatibility, proactively identifying and fixing problems before they happen, and allocating additional resources to meet sudden spikes in demand.

"Intense competition requires communications service providers to deliver faster service creation for an enhanced user experience, while stimulating revenue growth," said Joao Perez, vice president of worldwide sales, Tivoli Software, IBM. "The 100th customer mark illustrates the strong momentum we have made in the service assurance software market, and the strength of our relationship with Alcatel-Lucent."

According to independent analyst firm OSS Observer, one of the reasons IBM became the worldwide leader in telecommunications software revenue for the overall service assurance market in 2007 was IBM's ability to "strengthen its NEM [network equipment manufacturer] channel, which is driving business related opportunities as a result of network upgrades in the broadband and IP segments of the market. Alcatel-Lucent is the largest channel to market in the telecommunications market." (OSS Observer, "Service Assurance Market Overview" by Patrick Kelly, April 2008)

"We are extremely pleased to have been selected by TELUS to support its Next Generation Service Management project." said Jean-Pierre Gaillat, Alcatel-Lucent's Vice President of global OSS/BSS and Software Integration Professional Services Practice. "Our solutions are tailored to match each operator's operational and business process environment. Integrating a solution into an operator's network, taking into consideration existing systems, service definitions and adapting to the carrier's processes is a unique competency of the combined companies."

Alcatel-Lucent completed its acquisition of ReachView on April 3, 2008.


mediacastermagazine.com - Mediacaster - 5/28/2008
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