When Time Warner Cable rolls out its new pricing plans, it won’t base its tiers simply on consumption, but will also consider broadband speed as part of the equation, according to a statement released this afternoon by TWC Chief Operating Officer Landel Hobbs. As it deals with the backlash generated by its expansion of tiered broadband trials to four new cities, among them San Antonio and Austin, Texas, the cable company is getting its messaging together. From the statement:
Our current pricing plans require all users to pay the same amount, whether they check email once a month or download six movies a day. As the amount of usage has dramatically diverged among users, this is becoming inherently unfair and not the way most consumers want to pay for goods they consume.
When you go to lunch with a friend, do you split the bill in half if he gets the steak and you have a salad?
TWC Defends Tiers, Plans Speed- and Consumption-Based Plans



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